The Yamaha Off-Road experience (YORE), owned and managed by the multiple World and British enduro championship-winning Jones family, has expanded and upgraded its facilities, hailing it as one of the most premium off-road experience centres in Europe.

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Opening the Centre was current British Superbike Champion Tarran Mackenzie, with former nine-time British Enduro Champion, and YORE founder, Geraint Jones standing proudly by.

The Jones’ passion and commitment to off-road skills training and the usage of competitive and dependable Yamaha off-road motorcycles – including the WR250F, WR450F and capable Ténéré 700 – has seen them become the UK’s top destination for enduro and adventure riding experiences. And with the exciting addition of the 2022 Ténéré 700 World Raid to their fleet, the stunning roads and trails nestled within the Hafren forest just got a whole lot more exciting!

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YORE has exclusively used Yamaha competition spec machinery since its inception, offering expert advice and training to riders who are completely new to off-roading, as well as enduro and adventure riding experts. The new bespoke Welcome Centre will cater to all visitors and take the already incredible YORE experience to the next level.

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Customers can take advantage of a modern designed changing area, which includes designated kit boxes, shower/wash area and a dry room. In addition, the Centre features a Yamaha Visual Identity greeting area – similar to that seen in all flagship Yamaha dealerships – whereby guests will be able to discover the all-new 2022 WR250F and Ténéré 700 World Raid, as well as peruse a selection of bolt on accessories and new 2022 collection Yamaha clothing.

The completion of the Welcome Centre further cements Yamaha Motors’ enduring partnership with ORE Ltd (YORE) and emphasises the commitment of both parties to deliver premium experiences to a wide variety of people, with differing skill levels.

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Here’s what Lee Neesham (Country Manager, Yamaha Motor UK) told Bikers Nod about the completion of the new centre: “One of the key elements of improving the Yamaha customer journey is to enable our existing and potential customers the opportunity to experience the excitement of our products in the environment they are designed for.

“For competition and off-road focused motorcycles, the Yamaha Off-Road Experience has been instrumental in making this goal a reality; the premium equipped Welcome Centre personifies this fact, marking an important milestone for Yamaha Motor and beckoning a new era of branded customer experience”.

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  • If you fancy experiencing the new and improved Yamaha Off-Road Experience for yourself, click the link below:

Book your place now!

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