TRIUMPH MOTORCYCLES has unveiled plans for a national test ride initiative for its recently launched middleweight roadster, the Trident 660.
Available for A or A2 licence holders, the tour will visit 21 Triumph dealerships located throughout the UK from the April 17 to June 5, and will allow riders to experience the most talked about bike in the UK.
Bookings are now available via the dedicated Trident Tour website www.tridenttour.co.uk and free to book on a first come, first served basis. Each ride will be accompanied by one of Triumph’s expert riders at the Covid-secure outdoor event and all riders will receive a Triumph goody bag to take home.
Devron Boulton, Triumph UK & Ireland General Manager, told Bikers Nod: “We are delighted to confirm the dates and to let our riders, who we know are keen to experience the all-new Trident, finally ride this superb motorbike. The Trident’s Triple engine is unique in its class, offering a fantastic soundtrack, and the bike is equally suited to the daily commute as it is fun on Sundays. We’re looking forward to offering customers the chance to experience this for themselves and sharing in the excitement of this great new bike.”
Here’s a list of dealerships and dates:
| Pidcock Triumph | Saturday | April 17 |
| Staffordshire Triumph | Sunday | April 18 |
| JS Gedge | Friday | April 23 |
| Triumph East London | Saturday | 24th April |
| Norfolk Triumph | Sunday | April 25 |
| Triumph West London | Thursday | April 29 |
| Total Triumph | Saturday | May 1 |
| Triumph Essex | Sunday | May 2 |
| Woods Triumph | Thursday | May 6 |
| Fowlers Triumph | Friday | May 7 |
| Triumph Swindon | Saturday | May 8 |
| Triumph Oxford | Sunday | May 9 |
| Pure Triumph Wellingborough | Saturday | May 15 |
| Triumph North London | Sunday | May 16 |
| Bridge Triumph | Friday | May 21 |
| Triumph Dorset | Saturday | May 22 |
| Laguna Triumph | Sunday | May 23 |
| Carl Rosner Triumph | Friday | May 28 |
| Bulldog Triumph | Saturday | May 29 |
| Suffolk Triumph | Sunday | 30th May |
| Edinburgh Triumph | Saturday | June 5 |
Test rides on the Trident outside of the Trident Tour dates at all Triumph dealerships can be booked separately. Contact the dealership directly to arrange a test ride during opening hours or visit the website to book online Triumph Motorcycles
The Trident 660 was unveiled in Autumn 2020 and since then has been one of the most anticipated and talked about motorcycles to enter the market in 2021. The exciting middleweight roadster is an all-new motorcycle for Triumph, designed to deliver three significant advantages. From its unique triple engine performance, to its class-leading technology and handling, and its incredibly competitive price, the Trident 660 introduces a whole new dimension to a new generation of Triumph riders.
- Thanks to Triumph, Bikers Nod managed to get hold of one and we have been mightily impressed as the bike easily lives up to its reputation. Watch out for a forthcoming review! If you can’t wait till then, find out more at Triumph Motorcycles
Author: Mike Cowton
Michael Cowton is a journalist, author and biographer, with a passion for motorcycling, travel and the outdoors. A former editor of EcoTravel, Outdoor Pursuits, Camping, Lakeland Walker and Which Motorcaravan magazines, he is Editor of the recently published Café Racer International bookazine, available at £7.99 from WH Smith High Street stores. Alternatively visit classicmagazines.co.uk or call Customer Services on 01507 529 529.
