Royal Enfield, the global leader in the mid-size motorcycle segment (250cc-750cc), has announced the European launch plans of its all-new Easy Cruiser, the Royal Enfield Meteor 350, adding another exciting dimension to the marque’s ever-strengthening product portfolio.
The Meteor 350 inherits its name from another iconic Royal Enfield motorcycle of the 1950s. Launched at the end of 1952, the Meteor was a magnificent touring motorcycle with a reputation that has stood the test of time. The new Royal Enfield Meteor 350 easy cruiser carries Royal Enfield’s signature styling but with many firsts, and is set to be an equally outstanding machine for our times.
Commenting on the launch of the Royal Enfield Meteor 350, Siddhartha Lal, Managing Director of Eicher Motors, said: “The Meteor 350 is a supremely refined, easy and accessible cruiser. It is a charming combination of classic cruiser styling with modern capability. We wanted to build a motorcycle that could ensure a great cruising experience for new, as well as experienced riders. The Meteor 350 is just perfect for that. It is easy, very comfortable with excellent ergonomics, and absolutely enjoyable for everyday cruising, while being great within the city as well. The motorcycle’s poise, its agile handling and up-rated braking, result in an unmatched ride experience. The Meteor also comes with Royal Enfield Tripper, a convenient turn-by-turn navigation pod that connects to the Royal Enfield App. We have invested a lot of time and effort in making the navigation simple and sharply intuitive with native Google Maps integration. In a clear manner it gives the rider all the information needed to make the right decision on the road. It is un-intrusive and does not clutter the rider with too many distractions. It is by far the best two-wheeler navigation support. All-in-all, the Meteor 350 is a well-rounded, super refined motorcycle.”
Designed and developed by the talented teams of designers and engineers based at Royal Enfield’s two state-of-the-art technical centres, in Chennai, Tamil Nadu, and Bruntingthorpe, UK, the Meteor 350 is an undeniably attractive motorcycle. The quality of refinement – mechanical, fittings and finish – has been raised to a new level to give a truly top-class, modern motorcycle, while retaining the all important Royal Enfield DNA.
With a 349cc air-oil cooled single-cylinder engine, the Meteor 350 generates 20.2 bhp and 27 Nm of torque at 4000 rpm, resulting in an abundance of the low-down grunt that’s a fundamental characteristic of a cruiser. Designed with a balancer shaft, the new platform gives a smooth and well-mannered ride experience, while great care has been taken to retain that essential Royal Enfield ‘thump’. The throttle response of the electronic fuel injection has been optimised for dependable starting and effortless, linear acceleration. For versatility, the new engine has a 5-speed gearbox, with fifth gear being an overdrive for stress-free and economical highway cruising, and a 7-plate clutch for easy gear changes in built-up traffic.
The Meteor 350’s twin downtube spline frame and low seat height has been designed to be equally as manoeuvrable and nimble on busy city streets as it is smooth and fluid when escaping to twisting country lanes. Sure-footed handling and comfort are aided by 41mm forks with 130mm of travel and twin tube emulsion shock absorbers with 6-step adjustable preload at the rear. The footpegs are forward-mounted, with a heel and toe gearshift.
The Meteor 350’s head and taillights combine the clean, contemporary look of LEDs with the efficiency and timeless appeal of a well-sorted Halogen headlamp. Uncluttered handlebar controls and switchgear are premium quality, with rotary power and lighting switches giving a gentle nod to the past.
All Meteor 350 variants are fitted with alloy wheels and tubeless tyres as standard, with a 100/90 – 19 tyre is used on the front and a 140/70 – 17 at the rear, with 300mm front and 270mm rear discs and dual channel ABS. A new instrument cluster combines the timeless elegance of a ‘dancing needle’ analogue speedometer with the functionality of an LCD display for essentials such as gear indicator, fuel gauge, clock and tripmeter.
Making its debut on the Meteor 350 is the new TBT (Turn-By-Turn) navigation pod, known as the Royal Enfield Tripper, a highly focused navigation display device for real time directions, built with Google Maps Platform. The Tripper displays the best route to reach a destination using Google Maps’ two-wheeler navigation, a first for any Indian made motorcycle. Paired via the Royal Enfield App to the rider’s smartphone, the Tripper is simplicity itself, clearly and efficiently giving the required level of information whilst remaining discreet and unintrusive. A USB port is also discreetly mounted below the handlebars to enable charging on the go.The Royal Enfield Meteor 350 will be available in 3 editions, − the Fireball, the Stellar and the Supernova. The Meteor 350 Fireball, available in vibrant red or yellow single colour fuel tanks and matching wheel rim lining, features blacked-out cycle parts and engine, which is finished with machined fins. The Stellar, with contemporary red, blue or matt black tanks and matching body components, comes with chrome handlebars and exhaust plus a comfy backrest for the pillion. The top-of-the-line Supernova, finished in dual-tone blue or brown with matching body parts, is detailed with machined wheels, a choice of premium seats and a windscreen.
A range of exclusively designed and developed Genuine Motorcycle Accessories is on offer to riders – including functional products such as the passenger backrest, touring screens, robust engine and sump guards, RHS pannier box, as well as classic styling embellishments and beautifully crafted touring seats – all of which come with a 3-year warranty. For further individual self-expression, a selection of riding gear, t-shirts, and accessories have also been developed around the Meteor and cruiser lifestyle.
Building on the exceptional success of the Twin 650s and the Himalayan motorcycles, Royal Enfield has a proven track record in carving out new segments within the European motorcycling market. Identifying gaps in highly competitive environments, and then having the confidence to design and supply products that become segment leaders, is something to which Royal Enfield are no strangers.
The Meteor 350 is geared towards a wide spectrum of riders – from city commuters to weekend cruisers; small capacity upgraders to returning riders; students, first-timers and experienced bikers alike. A versatile motorcycle designed for both city exploration and country escapism.Anticipating the arrival of the Meteor 350 to European market in Q1, 2021, Arun Gopal, Head of Business Markets EMEA, said: “One of Royal Enfield’s core objectives is to introduce as many people as possible into motorcycling, and we see our products as instrumental to that process. The introduction of the Meteor 350 further strengthens our reputation for building bikes that are appealing, accessible and approachable for a broad demographic.
“The Meteor 350 is a motorcycle that speaks to the needs of its target market at a time when self-reliant travel is more necessary and appealing than ever before. At a time when people are looking at motorcycling as a viable travel solution – we believe that Royal Enfield has delivered an answer.”
The Meteor 350 starts at an incredibly competitive price point of OTR £3749 for the UK and RRP Euros 4099 for Europe – with three years’ unlimited mileage warranty and 3 years Roadside Assistance as standard.