TRIUMPH MOTORCYCLES has unveiled plans for a national test ride initiative for its recently launched middleweight roadster, the Trident 660.

Available for A or A2 licence holders, the tour will visit 21 Triumph dealerships located throughout the UK from the April 17 to June 5, and will allow riders to experience the most talked about bike in the UK.

Bookings are now available via the dedicated Trident Tour website and free to book on a first come, first served basis. Each ride will be accompanied by one of Triumph’s expert riders at the Covid-secure outdoor event and all riders will receive a Triumph goody bag to take home.

Triumph Trident 660
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Devron Boulton, Triumph UK & Ireland General Manager, told Bikers Nod: “We are delighted to confirm the dates and to let our riders, who we know are keen to experience the all-new Trident, finally ride this superb motorbike. The Trident’s Triple engine is unique in its class, offering a fantastic soundtrack, and the bike is equally suited to the daily commute as it is fun on Sundays. We’re looking forward to offering customers the chance to experience this for themselves and sharing in the excitement of this great new bike.”

Here’s a list of dealerships and dates:

Pidcock Triumph Saturday April 17
Staffordshire Triumph Sunday April 18
JS Gedge Friday April 23
Triumph East London Saturday 24th April
Norfolk Triumph Sunday April 25
Triumph West London Thursday April 29
Total Triumph Saturday May 1
Triumph Essex Sunday May 2
Woods Triumph Thursday May 6
Fowlers Triumph Friday May 7
Triumph Swindon Saturday May 8
Triumph Oxford Sunday May 9
Pure Triumph Wellingborough Saturday May 15
Triumph North London Sunday May 16
Bridge Triumph Friday May 21
Triumph Dorset Saturday May 22
Laguna Triumph Sunday May 23
Carl Rosner Triumph Friday May 28
Bulldog Triumph Saturday May 29
Suffolk Triumph Sunday 30th May
Edinburgh Triumph Saturday June 5

Test rides on the Trident outside of the Trident Tour dates at all Triumph dealerships can be booked separately. Contact the dealership directly to arrange a test ride during opening hours or visit the website to book online Triumph Motorcycles

The Trident 660 was unveiled in Autumn 2020 and since then has been one of the most anticipated and talked about motorcycles to enter the market in 2021. The exciting middleweight roadster is an all-new motorcycle for Triumph, designed to deliver three significant advantages. From its unique triple engine performance, to its class-leading technology and handling, and its incredibly competitive price, the Trident 660 introduces a whole new dimension to a new generation of Triumph riders.

  • Thanks to Triumph, Bikers Nod managed to get hold of one and we have been mightily impressed as the bike easily lives up to its reputation. Watch out for a forthcoming review! If you can’t wait till then, find out more at Triumph Motorcycles