Pirelli will once again be presenting sponsor and sole tyre aupplier of the Bennetts British Superbike Championship, having signed a renewed deal with series organiser MotorSport Vision Racing (MSVR) to extend the partnership for a further five years (2021-2025). Pirelli is retained as the title sponsor of the Superstock and Junior Superstock classes.
In addition to the deal with MSVR, Pirelli has confirmed the appointment of Protyre Motorsport as Tyre Service Partner in the BSB paddock. The two companies have a longstanding relationship in supplying tyres for four-wheel racing activities, including British GT, British F3, GT Cup, Ferrari Challenge, European GT4, Gulf 12hr Race, Porsche Club and Time Attack. Protyre, is part of The Micheldever Group, the fastest growing wholesaler, distributor and retailer of tyres in the UK, selling over six million bike and car tyres annually.
The company will continue to supply tyres for 200 competitors, one of the largest tyre service operations in the world. Every British Superbike round necessitates 4,000 tyres taken to cover dry, wet and intermediate conditions for each of the seven classes. A dedicated team of 12 tyre fitters service the teams’ requirements, out of four articulated trucks within the Pirelli service area.
The ‘control tyre’ concept in BSB allows for a more level playing field, giving every rider access to the same product and resulting in the close, competitive racing for which the series is renowned.
Pirelli will once again provide the Diablo Superbike Slick tyres for use in the blue riband Superbike races (and British GP2 class) and treaded Diablo Supercorsa SC for the British Supersport Championship, Pirelli National Superstock and Junior Superstock, Ducati TriOptions Cup and Junior Supersport classes. The same production tyres, including the World Superbike-developed Slicks, are available for amateur racers and trackday riders, illustrating Pirelli’s long-held philosophy; ‘We race what we sell, we sell what we race.’
The Bennetts British Superbike Championship will this year celebrate its 25th anniversary. The 2021 season kicks off at Oulton Park (May 29-31), starting an exciting 11-round, 33-race schedule that will take in circuits such as Thruxton, Snetterton, Knockhill, Brands Hatch, Donington Park, Cadwell Park and Silverstone.
Jim Worland, Director of Pirelli Moto UK, said: “The Bennetts British Superbike Championship continues to go from strength to strength and the way in which they overcame the significant challenges of 2020 was particularly impressive, so it is with great pleasure that we continue our relationship with the series. We’ve been working with the organisers, teams and riders alongside our World Superbike development structure since 2008 and are looking to strengthen that process further. In Protyre, we have a partner that may be new to the BSB paddock but who are renowned in our four wheel motorsport operations. We will be looking to take our level of logistics and service to another level.”
To find out more about the 25th Anniversary season of BSB, visit www.britishsuperbike.com
More details on Pirelli’s full range of tyres can be found at www.pirelli.com/motorcycle