Iconic British motorcycle brand Norton Motorcycles has appointed Christian Gladwell as Chief Commercial Officer (CCO).

With 15 years of senior executive experience, most recently as Global Chief Executive Officer at M&C Saatchi Performance, Christian Gladwell will lead the charge in building upon the brand’s heritage, delivering unique and inspiring customer experiences, and leading the Norton brand into the future.

Norton CCO
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Christian arrives during an exciting period for the company following the recent launch of V4SV, a £100 million investment from TVS Motor company, and a significant government funding win which is enabling the brand to commence its electrification journey. A self-confessed motorcycle enthusiast, Christian’s background working with luxury, entertainment, and retail brands on designing, building, and delivering best-in-class customer experiences means he’s well suited to this role. In previous positions, the former British Army officer has worked with luxury brands such as Burberry, Breitling, and Bulgari, as well as entertainment platforms such as the London Olympic Games and gaming titles such as Mobile Strike and Final Fantasy XV.

“I couldn’t be joining the brand at a more exciting time following the recent TVS investment, government funding win, and the launch of V4SV. This is a wonderful opportunity to help lead the business and deliver against this iconic British brand,'” Christian told Bikers Nod.

Robert Hentschel, CEO of Norton Motorcycles, added: “We are delighted to welcome Christian to the Norton Motorcycles family. The brand is currently going through an incredibly exciting period of development and Christian joins at the very start of that journey. With this latest appointment, the senior executive team is in a very strong position to propel our brand into the future.”