Almost 30 years after its creation, the 350,000th model of the biggest selling family of motorcycles in Ducati’s history is a Monster 1200 S ‘Black on Black’. Ducati CEO Claudio Domenicali handed over the bike that marks this important milestone to its owner, who was invited to Borgo Panigale for the occasion.

Ducati Monster
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C. Domenicali (CEO Ducati), A.Ferraresi (Ducati Design Centre Director) handing over the 350,000th Monster to S. De Rose

Claudio Domenicali and the Director of the Ducati Design Center Andrea Ferraresi personally delivered the bike to its owner, the Ducatista Sebastien Francois Yves Hervé De Rose, who ordered the Monster 1200 S from the Ducati dealer in Milan. The bike was personalised with a plate bearing the number 350,000 and was accompanied by a certificate of authenticity signed by Domenicali and a sketch of the Monster signed by the designer Angelo Amato.

Ducati Monster
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The Monster is the biggest selling Ducati model of all time, as well as the longest serving motorcycle in the range. Its legend was created in 1992 when the company had the intuition of putting on the road a Ducati with a Superbike chassis stripped of the fairings and all elements not strictly necessary. With the launch of the M900 model, the first Monster ever, Ducati was able to give rise to a new segment of the motorcycle market – the sports naked – creating a bike that has represented a true benchmark for several generations.

Over the course of almost 30 years the Monster has changed, improved and evolved from a technical and aesthetic point of view, but without ever losing sight of its main goal: to be a fun-to-ride bike for motorcyclists from all over the world and inspire new generations of enthusiasts. From the legendary Monster 600, which opened the Ducati world to many young motorcyclists, to the second generation with the 696 and 1100 models, passing through the 4-valve versions, up to the most recent 797, 821 and 1200, Monster represents an extraordinary success for the brand and for the Ducati company.

Ducati MOnster
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C. Domenicali handing over the 350,000th Monster to S. De Rose

The new generation of the Monster will arrive in dealerships in April 2021; a light and essential bike, inspired by the original recipe from 1992, with a frame derived from the Superbike and a high-performance engine perfect for road use. Thanks also to the new design, which has evolved in a modern, sporty, elegant and technological direction, the new Monster (also available in a depowered version for A2 licence holders) is the ideal choice both for those approaching the world of two wheels for the first time and for the expert rider and is ready to inspire new generations of motorcyclists with brilliant but always easy-to-manage performance, extremely low weight, a nimble and intuitive chassis and a prestigious array of electronic equipment.